A Winemaking Journey

An experienced Winemaker, Simon’s career has spanned nearly 30 years in Australia’s leading wine companies including Chief Winemaker at Yalumba Wine Company and Dorrien Estate (Cellarmaster Wines) as well as many vintages overseas including Alsace (France), St Emillion (France), Napa Valley (USA) and New Zealand.

His viticultural and winemaking philosophy is based on the belief that great wines are made in the vineyard. He places enormous emphasis on careful tending of vines with minimal intervention ensuring that he has access to the highest quality fruit.

Wines are personally crafted to reflect the European style which allows the wine’s character to shine through, optimising fruit and enhancing longevity.

Testament to his winemaking skills, Simon has amassed more that 65 trophies and 300 gold medals during his career, including twice winning Best Vintage Red at the International Wine and Spirit Challenge in London, the Stoddard Trophy at Brisbane and the “Triple Crown” at the National Wine Show in Canberra including Best Wine of Show.

Sharing the Passion

A passionate Barossan, Simon Adams is pleased to be able to give back to his local community through Sorby Adams Wines which sponsors local sporting groups including the Angaston Football Club and Barossa Valley Golf Club.

Simon and Sorby Adams Wines are also proud supporters of Novita, South Australia’s premier children’s charity, raising funds for local children and their families living with physical disabilities.   In 2007, Simon joined two farmers and a grape grower to form the “Horny Bunch,” participating in the inaugural Savings & Loans Mighty River Run in aid of Novita.  Sorby Adams Wines is currently the major wine sponsor for Novita.

Each year Simon coordinates donations of wine from some of Australia's best Winemakers to create a super blend under The Benefit label to raise funds for the Variety Club.